skip to Main Content
Your Electric Power Solutions Representative.

Claes Westring started in the electrical industry in 1980 in sales for Westinghouse Electric and continued on with ABB until 2006 in various sales, business development and management assignments for the industrial, export and utility market. He spent the last 10 years with ABB’s turnkey projects group assembling and leading project teams from conceptual to project delivery to help solve customer issues. Since 2006 he has been a manufacturer’s representative for the Florida industrial market and continues in the same capacity for SPP along with managing SPP’s operations.

Ryan Paulsen

Ryan Paulsen began his career with AB Chance Co. in 1991.  Shortly thereafter, AB Chance was purchased by Hubbell Power Systems and Ryan spent the next 6 years with them in various Utility Sales roles, including responsibility for the IOU and Public Power markets in FL, TN, and VA.  In 2000 Ryan joined ABB Inc. as a Territory Manager for Public Power Utilities in FL. In 2002 Ryan became the ABB Account Manager with sales responsibility for Progress Energy Florida and TECO. Ryan moved into Sales Management with ABB in 2011 and then later with Hitachi-ABB Power Grids where he spent 10 years with those companies in various leadership roles before joining Superior Power Products. Ryan’s area of coverage for SPP is FPL, Duke Energy, TECO, and the Public Power market in south and central FL.


Clay Cook began his working career with Brown Boveri Corporation in 1984. Shortly thereafter, BBC merged with ASEA to become ABB, where Clay spent the next 24 years in various capacities, including electrical drafting, QA, project engineering, marketing, and outside sales. Clay is a founding member of Superior Power Products and his area of coverage for SPP is the central and north Florida public power market.


Chris Crawford started in the electric utility industry in 1988 with a small independent distributor based in Atlanta, GA.  That company was bought by Hughes Supply in 1996 and later became HD Supply.  After 21 years as territory manager for North Georgia, Chris joined Superior Power Products in 2009. Chris is responsible for the public power market in Georgia and PowerSouth for all SPP lines.


Jim Shipp began his career in the electric utility industry in 1981 at Alabama Power Co. He served in various positions for APCO over the next 18 years with most of his career focused on power distribution engineering and industrial marketing. Since he left APCO in 1999, Jim has been the founder and owner of several small businesses in the manufacturing and utility industries. Jim is responsible for Alabama Power Co, Mississippi Power Co, Alabama and Florida Panhandle Public Power, Substation Packagers, and distributors for all SPP lines.


John Massey started in the electric utility industry in 1992 with Alabama Power as a distribution engineer.  He served in various positions for Southern Company over the next 20 years with most of his career focused on wholesale power sales to other IOU and public power entities in the southeast.  He left Georgia Power in 2012 to join Eaton Corporation and lead their LED lighting Energy Team and later served as VP Enterprise Accounts. John is responsible for the SPP relationship with Georgia Power and part of our Southern Company account management team.  He is also involved in supporting a portion of the ABB ELIP public power channel effort in GA.


Mike Thayer has over 30 years of sales experience in the Electrical Wholesale Distribution industry. He has worked for various distributors with focus on low voltage control ABB LV products in the Carolinas and Mid Atlantic states before relocating to St Augustine Fl in 2005. He worked for Atlantic Controls and then Control Design covering accounts in eastern United States concentrating on ABB LV Product. He joined SPP in 2016 and supports the Power Generation and Industrial accounts throughout the Florida market.


Jackie Navedo has been with SPP since 2017.  Jackie’s primary role is to provide inside sales and customer service support for the Florida utility market and the Southern Company. Born and raised in the Orlando area, Jackie has a Bachelor’s degree in Mechanical Engineering from UCF.  Jackie’s years of experience in customer service at Disney prior to joining the SPP team has been a great benefit to SPP and our customers.


Crystal Rouse recently began her career in the electric utility industry in 2017 and has been a member of the SPP team since 2018.  Crystal comes to SPP with a background in management, corporate training and business consulting.  She is responsible for providing inside sales and customer support and service for the Alabama and Georgia utility markets.


Carolyn Westring has over 30 years of sales experience in the electrical industry with Westinghouse, Cutler Hammer and ABB. She spent 15 years in both inside and outside sales for ABB developing and supporting the export and Caribbean Market. Carolyn joined the SPP team in 2014 and provides inside sales and operational support to SPP.  She brings to SPP’s customers ABB know-how and excellent communication and customer support.